General info
Creating Meaningful & Memorable Brand Solutions
Singapore
Ammanda has a passion for creativity. Her unique perspective of thinking was nurtured while earning her BFA in Design at Swinburne University of technology, Melbourne. She prides herself on taking on challenges, exploring new ideas and crafting beautiful communication that adds value to the end user. Besides design, her other passion is travelling exploring learning and opening herself to new adventures. Currently, Ammanda resides and works in Singapore.
Work Experience
Singapore
Jan 2017 - Present
Senior Designer
Branding & Packaging
Singapore
Mar 2015 - Dec 2016
Midweight Designer
Branding & Packaging
Singapore
2010 - Present
Freelancer
Ammanda Choo
Worked with Daysprings / Edmond Pereira Law Corporation / Fishtales / O Batignolles / Interface / Lenbrook / Orbis / Pazzion / Planet Ads and Design / Rowsley / Style Tribute / Tuber Productions / The Gallant Tailor
Singapore
Jul 2012 - Mar 2015
Midweight Designer
Branding & Packaging
FMCG (Dairy, Food & Beverages, Household), Skincare, Wine & Spirits, Cigarettes
Singapore
May 2011 - Jun 2012
Junior Designer
Dairy Farm / Archipelago Brand World & Brand Guidelines / Maggi / Denis Freres / Orang Tua / PMI / Kraft POSM
Singapore
Mar 2011 - Apr 2011
Freelance Designer
Layout of Challenge Magazine Pull out / Esplanade Annual Report pitch / Certain Cellars website design / Assisting designer in various projects
Singapore
Mar 2011 - Mar 2011
Freelance Designer
Harddrive BBDO
Worked on Singtel / Aviva / eNETS BTL collaterals
Singapore
Feb 2011 - Feb 2011
Freelance Designer
Luzerne Catalogue and fold outs / Frolick & White Rabbit menu layouts
Singapore
Feb 2011 - Feb 2011
Freelance Designer
Identity Conceptualisation & Development / Advertising Conceptualisation & Development / Layouts
Singapore
Nov 2010 - Jan 2011
Freelance Designer
Identities Conceptualisation & Development / Huiji Packaging / MOM Annual Report / Cocotte E-Newsletters
Singapore
Dec 2010 - Dec 2010
Freelance Designer
Harddrive BBDO
Worked on Singtel / Aviva / eNETS BTL collaterals
Singapore
Aug 2010 - Oct 2010
Freelance Designer
Corporate Collaterals / Website Skin / Brainstorming with Creative Director / Advertisement adaptations / Photo retouching
Melbourne
May 2010 - Jul 2010
Design Intern
In-house self promotion calendar / Brainstorming with Creative Director & Design Director / Creating visuals for presentations / Assisting Design Director during conceptual work / Creating illustrations for Peter Alexander
Singapore
Dec 2009 - Feb 2010
Web Intern
E-Newsletters / Flash E-card / Poster promotions / Identity Development / Menu Layouts for cafes
Singapore
Nov 2009 - Dec 2009
Freelance Designer
Brochure adaptations / E-newsletters / Photo-retouching / Layout for billboard
Singapore
May 2009 - Jul 2009
Design Intern
In-house online brochure / Identity development / Brainstorming with Creative Director & Senior Designer / Administration
Singapore
Apr 2009 - May 2009
Freelance Designer
Brochure adaptations / E-newsletters / Photo-retouching / Layout for billboard
Singapore
Feb 2007 - May 2007
Design Intern
Thinking Couch Interactive
Direct mailers / Emailers / HTML Web Development / Web Maintenance
Education
Melbourne, Australia
Jul 2009 - Jul 2010
Bachelor in Design (Communication Design)
Swinburne University of Technology
Singapore
2006 - 2009
Diploma in Creative Media Design
Singapore Polytechnic
Qualities
Software
Proficient in Adobe CC, Keynote & Macintosh platform